No day of the overrun.

Your newspapers explained it to you: August 22 was the day of ecological overshoot, calculated by the NGO Global Footprint Network.


Derived from three million statistical data from 200 countries, this is the date from which humanity's ecological footprint exceeds the planet's biocapacity. Beyond that, the ecological balance necessary for life is threatened.

This approach aims to generate a healthy awareness and a change in behavior in our relationship with the planet. Awareness is slowly growing in people's minds: we must consume less and better, stop wasting resources, recycle ...
For the consumer, this means getting rid of his habits, making the effort to change, giving up some unnecessary comforts, favoring transport objects in relation to the real need.
MDI's approach is as close as possible to these intentions: mainly using recyclable materials, renewable energies, storing green energy, producing locally ...

With a world population estimated at nearly 10 billion people in 2050, it is imperative that the day of the exceedance approaches December 31. Or else it disappears.
But there is a long way from the cup to the lips ...
To achieve this, our concept is part of the solution.